From the Blog

Introduction HYBE, the entertainment giant behind globally renowned K-pop stars, has established a significant new headquarters in Seoul, South Korea. This project symbolizes HYBE’s transition from a singular entity to a vast corporation, embodying its new direction through innovative spatial design. The design team, including FHHH Friends, COM, and HYBE CBO Office (led by Min […]

Brand Identity and Core Values The House of B Store, designed by Another D Studio, encapsulates the essence of the Workerbee brand. This project aims to enhance and deepen the brand’s identity, which was initially conveyed through its products and services. Workerbee, known for its regionally produced honey, communicates its core messages through its mascot, […]

Emphasizing Light and Views The House for 2 Architects is a renovated 19th-century apartment located in front of the Luxembourg Garden in Paris’s Latin Quarter. Positioned on the 5th floor, the apartment offers impressive views that the renovation aimed to highlight. In a densely built city like Paris, enhancing natural light was a key objective. […]

A Café Born from Passion Hobby is a specialty café located in the Chacarita neighborhood of Buenos Aires. Its name reflects the shared passion of its owners, who delight in the art of coffee making. They take joy in exploring new flavors, pairings, and dishes, turning their enthusiasm into a space where coffee lovers can […]

Introduction to The Shell “The Shell” is a creative fusion of various approaches, functional requirements, and spatial dynamics, embodying Highsnobiety’s vision as a dynamic storytelling platform beyond traditional retail. A Spatial Narrative The Shell transcends a conventional retail space by presenting a spatial narrative that reflects tales of authenticity and Berlin’s distinctive roughness. It is […]